Role Of Government Essays - Libertarian Theory, Civil Disobedience

Job Of Government Henry David Thoreau frequently took extraordinary situations on the issue of government and its job in the public eye. To this to some degree defiant visionary, government ought not oversee individuals at all and law was frequently intended to be broken. Thoreau's confidence in independence was so solid in truth that it appears he frequently favored one side on an in issue just to be agreeable to the minority, regardless of whether the larger part was right or wrong. Surely, it is significant for one to act naturally and hold up for what he has confidence in. In any case, to Thoreau's explanation that that government is best which administers not in any manner is somewhat outrageous. Some type of government is essential most importantly to forestall confusion and across the board clutter. Without laws and ramifications for overstepping those laws, individuals will do precisely what satisfies them regardless of how it influences others. Robbery and murder will become regular events since men without morals will see no reason not to carry out these wrongdoings. Actually, the whole populace may finishing executing themselves off. Notwithstanding an expansion of wrongdoing, a noteworthy increment in neediness is probably going to happen without government authority. Without government financing, state funded schools, emergency clinics, and transportation would be nonexistent. This related to the absence of government assistance assets would clearly lead to a general public of poor, uneducated, Webb 2 and debilitated individuals. Without a question, a general public must be under the standard of a solid government power so as to work appropriately. Thoreau's announcement is likewise too unforgiving in light of the fact that it has no respect for the way that in a law based society, the individuals basically are the government. The entire reason for a popular government is to guarantee that the individuals oversee themselves. As opposed to being administered by a tyrant or ruler, individuals from a fair society can have a contribution on how the administration runs. In a perfect world, any law that is shaped in this nation is framed in light of the fact that the greater part of the populace need it to be framed. As opposed to whining about the presence of an administration, Thoreau ought to have cheered at having the rights individuals in America have. It is far fetched that the laws of some other nation would have permitted Thoreau more opportunity or freedom than the laws of the United States. On the off chance that he felt in any case or couldn't help contradicting most of the populace, he ought not have decided to live in the United States. Surely, one can see that Thoreau's protests about the restriction put upon people by the government were unjustified. Clearly, Thoreau went excessively far in expressing that the government ought not oversee by any stretch of the imagination. Without an administration that carries out its responsibility in overseeing the individuals, catastrophe will happen. While it isn't the legislature's spot to smother the thoughts or articulations of its kin, it is imperative to looking after association. As a general public, individuals ought to endeavor to locate a medium between complete absence of government and all out control by the administration.

Effective and Ineffective adds Essay Example | Topics and Well Written Essays - 500 words

Powerful and Ineffective includes - Essay Example Besides, the intrigue conveys the customer towards the body of the promotion. The above promotion has a fascinating story to oblige it. It has a superb visual and gets consideration at the primary look. The bead in the promotion is the point of convergence, and it prompts the body duplicate, ventured to be what the sponsor needs the purchaser to peruse. The logo and the feature, Estee Lauder, are at the base, as it puts more spotlight on the item (Kelley, Sheehan, and Jugenheimer, 2015). Third, the validity is fundamental in the imaginative pyramid. The peruser consistently needs the cases in a promotion upheld by unmistakable realities. The cases must be pertinent to the need of the crowd. Believability in the above promotion separated it from different advertisements. It conveys data about the item and on where the item sold. Thusly, the promotion constructs dedication, brand inclination, and incentive to its purchasers (Kelley, Sheehan, and Jugenheimer, 2015). Fourth, the ideal advance is the place the advertisement puts the crowd or the customer envisions a circumstance of making the most of its utilization. The craving gives the client an inclination that once they utilize the item, they will be more joyful. The above promotion gives an answer for the maturing skin because of absence of rest. In this manner, the customers get an inclination that their maturing skin got an answer at last (Kelley, Sheehan, and Jugenheimer, 2015). Finally, the activity comes as the last advance in the innovative pyramid. It gives the purchaser the inspiration of accomplishing something. The inspiration for utilizing the item above is by the call for activity in utilizing it. Utilization of the above item implies that the customer awakens with a progressively delightful skin every morning. Subsequently, the advertisement offers would like to the shopper through activity (Kelley, Sheehan, and Jugenheimer, 2015). The above include is a case of an inadequate promotion. The promotion makes a mindfulness however in a wasteful way. Only one out of every odd man wears pants. Along these lines, it is restricted to the individuals who wear pants. One may feel that the malignancy is just for

Industrial Project of ICC Sydney-Free-Samples-Myassignementhelp

Question: Distinguish the Business Objectives of ICC Sydney and what procedures have been actualized to meet these destinations. Answer: Outline of ICC Sydney ICC Sydney is the core of Sydney, which is a motivation for learning and current amusement just as praising the creation in business, expressions, and administration. There are multipurpose spaces that are required for the best consumer loyalty and thus clients likewise engage with the spot for a few times. Space can have three separate Programs and every one of the occasions can collect just about 8,000 individuals as this quite a bit of seats are accessible in each part. The absolute execution of that territory is 35,000 Sqm (Iccsydney.com.au, 2017). furthermore, this immense region is utilized for the multipurpose reasons. A fantastic dance hall is there at the meal where beyond what 2000 individuals can collect and reason their occasion. The inside is an amalgamation of best advancements and Wi-Fi associations or remote network is the effectively accessible things that found in that Center. Waterfront area and the overhauled open areas are the business development strategy for th e association as there are many fascinating components that pull in individuals to encounter their offices of the association and guarantee the better result for the organization. There are sure world-class convections and private occasions that give the inheritance conveyed by the lodging for the business association (Iccsydney.com.au, 2017). This is the biggest assembly hall in Australia and hence; programs from the fragile and their notoriety can be continued by the utilization of this spot (Iccsydney.com.au, 2017). This is the Australias biggest display show field and hence, the fantastic air found by the individuals will be stunned by the quality for framework that ICC Sydney has and therefore it can check the standard of accommodation administrations. Individuals who can manage the cost of the spot can likewise engage by the ultramodern auditorium designed by the association (Iccsydney.com.au, 2017). The bore of blending the sound and light in with the mechanical evaluation of high and low specialized projection is the right ability that individuals may have looked in this association, which is extremely inventive and successful for the idea of individuals (Iccsydney.com.au, 2017). ICC Sydney is one of the most mechanical and well-framework structures that Australia has for their practical accommodation advancement. A measure of AU$1.5 billion has been put resources into the extension that will interface the new 590 loft extravagance guesthouse, Sofitel Darling Harbor (Iccsydney.com.au, 2017). Alongside that, another lodging and gainful development, another person on foot road that will join the waterside back to Fundamental Station and laneways to include rouse this consistent Sydney goal that has been given by ICC Sydney (Iccsydney.com.au, 2017). Business Objectives of ICC Sydney and their usage forms The fundamental goal of ICC Sydney is to offer quality support to their clients and keep up their norm and set the model for another cordiality division. The point of view of ICC Sydney is to enjoy experienced age laborers who have the right information about the unique consideration and treatment that should have been in the segment (Saeedi et al. 2016). For the develop work progress, the young laborers those ages as long as 25 years additionally aggregated in this area yet they are not as much develop enough as the others (Iccsydney.com.au, 2017). So less entangled propositions for employment the association to them. The key destinations of ICC Sydney are To pull in by the administration covering of the workers and keep up assorted culture. To enlist talented workers and set their vision for the advancement of the association. To build up the profession open doors for the representatives and guarantee the various client base for the manageable state of the association. To hold the steady workforce approach and extend the profession pathway in a regarded and comprehensive workplace. These are sure destinations that ICC Sydney has followed for the happy with childhood of their association. Fascination and different workforce is significant all things considered as the system promotion and their structure up is the right technique that applied by the association for their turn of events (Bell et al. 2014). The methodology is very fragmented as there are various areas and individuals are working as indicated by their segment. Appropriate Recruitment is another target that organization has actualized hence they have focused on gifted individuals for their business supportability. The enlistment must improve the estimation of the association just as the unmistakable vision additionally depicted by the powerful differing social absorption of representatives (Hebden et al. 2013). Equivalent advancement opportunity and development in workers' position is additionally significant and consequently, a great client base has framed and they are considered as the current clie nt board of the organization. Maintenance approach and strong workplace are required for the improvement of profession the executives and elite work space (Davies, Brough Johnstone, 2014). Making a more pleasant and conscious situation with the organization and keep up the workplace is the key goal for the association. ICC Sydney has considered their representatives as their advantage so they attempt to hold their workers and making a more pleasant condition in the association. ICC Sydney has taken Diversity and Inclusion methodology for their turn of events and business extension. The decent variety concerning age, sex, sexual orientation, social foundation, and ethnicity are significant for the veering idea of the association (Iccsydney.com.au, 2017). Hence, best preparing and direction are given to all the workers to act develop enough in an association so individuals can include with the association and income can be created in an expanding way (Hendrie, Rebuli Golley, 2017). Then again, Inclusion technique is for the improvement of explicit vocation pathway of representatives and consolidate better opportunities to them for the manageable business direction (Trapp et al. 2015). If there should be an occurrence of Food occasions, the association has so much space that they can use for the better course of action of nourishment material and conveys the quality nourishment to the association. The 8,000sqm space for the conferences additionally utilized for buffet direction or the nourishment festival. Nonetheless, World class cooking will be introduced in this association and consequently quality dishes are likewise accessible and theory of the nourishment and degree of nourishment that conveys by the association are extraordinary and amazing (Moghames et al 2016). Solid juices and new fish with pasta and risotto all these are the quality that gave by the association. There are some new cream fixing and bites that additionally accessible in ICC Sydney. The association has jump started and eats out procedure and various families and individuals from various status amass there to taste their nourishment (Lhachimi et al. 2016). The creative dishes like King Prawn s with lemon verbena and kohlrabi or Chicken with regular berries and ricotta have that foundation by ICC Sydney. The high-class nourishment and local nourishment inclinations are significant for the association and individuals love to have those food sources in ICC Sydney, so the adaptable and creative nourishment liberation is the key methodology that ICC Sydney. Between relationship worth and Stakeholders inception For the better satisfaction of those goals partners commencement is significant and pertinent for the advancement of the associations. On account of appropriate comprehensive technique, the determination and market examination is the main necessity that association has its anxiety. For those targets satisfaction, authentic arranging is required from the association side (Reeve, 2015). The multi-direct dissemination procedure in the area of nourishment has flowed the majority of the dishes from an alternate segment of the world and that will treasure the flavor of individuals. In the event of partners' introduction, there is an alternate level inside in and that think about the interior and outside partners. In inside partner, the worry commitment are Company workers, Managers, Owners and Management staffs. They are significant for the associations as they keep up the inner conduct of the association and participate in all the goals and procedures. If there should be an occurrence of improvement of an association, workers are the worry factor on which association depends on (Subramaniam Wareing, 2016). Then again Management authority is subject for the enrollment of successful individuals so this is the explanation they have explicit obligation to accomplish better work and as enlist powerful individuals in their association. The supervisory group likewise forced a few methodologies and attempted to hold the vast majority of the workers with the goal that they can convey a quality item and help the association for the better income age. Supervisory crew and comprehension is so fundamental for the association that has forced the quality comprehension of the association and developed better economy for the association (Bridge, 2014). In the event of those two systems taken by the association, their consideration and troublesome procedures are powerful enough in the nourishment and drink area of this association which proposes quality nourishment and decide the estimation of those nourishments from contrasting with the near market. If there should arise an occurrence of outside partners, Customers are the most significant worry for the association and thus ICC Sydney gives their best nourishment quality to their clients (Iccsydney.com.au, 2017). The providers of nourishment material are likewise a significant partner who can give each one of those quality nourishment assets and keep up a sound connection with clients and association (Elkhodr, Shahrestani Cheung, 2015). Government commencement and the improvement of business are significant and

Sar Eagle Scout Essay Samples Can Be Fun for Everyone

Sar Eagle Scout Essay Samples Can Be Fun for Everyone The Start of Sar Eagle Scout Essay Samples Working on my Eagle Project has been quite rewarding, like I got the opportunity to help promote an extremely worthwhile cause I think are going to have huge effects. State the function of the letter and be clear about what you would like from the recipient. For addresses not listed there, find the proper Web site and search for the Contact Us link usually at the surface of the page or at the exact bottom. State the function of the letter. The Meaning of Sar Eagle Scout Essay Samples A time extension to sit a board within this time period isn't automatic. The rest is going to be filled out during and following your Board of Review. I'd like to expound on such a requirement a bit today. If you exceed their requirements, you have a superb possibility of getting in. All documents alongside an advancement report has to be brought to the board of review. Keep your letter short and clear and prevent adding unnecessary specifics. You could possibly be surprised one day to observe how inspiring this statement can be, so make certain you save a copy for yourself. Please be mindful that the neighborhood application deadline dates can fluctuate, so interested applicants should reach out to their neighborhood SAR chapter for additional information. This information is designed to supplement BSA publications. The Scout should see to it that the contact information is accurate and legible, that they've informed their references they will be receiving a letter and ask they respond promptly. In order to prevent misunderstandings with dates, copy information from your own personal profile. I've had the opportunity to know him over the duration of two semesters, and in this period of time, I have begun to know him as a disciplined and hardworking youn g man. Some are extremely thoughtful. Every year, the SAR receives a mean of thirty state-level winners from around the nation to compete in the national-level contest. Ideally, it is going to be a proud reminder of a substantial accomplishment and not a sloppy or hastily assemble effort. There are lots of situations you may discover necessary that you congratulate someone. In the world today, there are several challenges that a great deal of men are attempting to cope with. When it's really hard to consider, think about any moment you did more than that which was expected of you, when you took additional responsibilities or any time you had the ability to aid someone in need. When you want assistance with essay writing it can be frustrating, but now there's a fantastic new approach to get help when it appears that there is just no way to acquire it done. The new stylized Eagle Scout badge free of text proved to be a significant change that was shown to be unpopular. To b e able to develop into an Eagle Scout, you also have to complete anEagle Scout Service Project. You might be wondering how you're able to turn into an Eagle Scout. Becoming an Eagle Scout can give you many professional and individual benefits. Choosing Good Sar Eagle Scout Essay Samples Safety-related requirements are another fantastic example. The applicant should list the whole number of words at the base of the webpage. Furthermore, you have to do well to get a strong application. There are two methods where the verification procedure can be finished. The Fundamentals of Sar Eagle Scout Essay Samples Revealed In choosing whether to permit this, unit leaders or merit badge counselors should think about the next. In real life when folks are interviewing for jobs, they present a resume to prospective employers to display their abilities and list all of the terrific things they know and have done. Likewise, a unit leaderassigned leadership project shouldn't be used in pla ce of serving in a place of responsibility. Likewise, a Scoutmaster-approved leadership project can't be used in place of serving in a place of responsibility. Keep in mind, it's YOUR obligation to earn the Eagle rank and be ready for the practice. Wallace has seen many successful service project proposals along with a number of not-so-successful ones. An organization may be a charity, union, corporation, or just a neighborhood association. So because you can see the value of the scout getting everything turned in whenever possible is critical. When it's difficult to consider, scout about any moment you did more than that which was expected of you, when you took additional eagle or whenever you explanation able to assist someone in need. At the moment it's looking like eagle scout is likely going to be the only thing which puts me over the edge on some of my college applications. Locate a quiet place and provide it some serious thought. The Fundamentals of Sar Eagle Scout Essay Samples Revealed Whether there are errors like time spans between ranks which don't meet the requirements, then the dates ought to be confirmed. A bibliogra phy is needed, but not included in the last word count. Whenever you have the last score that you're contented with, after that you can send only that score to all of your schools. Be aware that the unit leader (Scoutmaster) conference does not need to be the previous item accomplished.

Personality As Predictor, Personality, And General Knowledge

Personality as Predictor According to Kluemper, Bing, and McLarty (2014), a person’s reputation is based on their past experiences. Also, managers use a person’s past performance to predict the person’s future performance. This essay provides a definition of a measure and discusses how leaders measure the personality trait of employees to explain their job performance. Also, how managers use organizational past performance to predict future performance. Also, the paper describes how leaders use employees personality trait to predict future job performance. Next, the paper explains how using G and personality for predicting performances. Last, the essay discusses how the finding from an employee’s personality trait and general knowledge is used to make hiring decisions. Measurement of Performance A measure is a standard that leaders use as an indicator to test the consistency and stability of a worker under constant and stressful conditions (Eisend Stokburger-Sauer, 2013). The success of an organization is contingent upon the employees’ performances. In Hassan, Akhtar, and Yilmaz (2016) article on measuring the personality trait of workers, they discovered that employees with the conscientiousness trait outperform their counterparts in overall job performance. Hassan et al. (2016) described conscientiousness as one that is orderly, neat, prompt, meticulous, and organized. Hassan and cohorts noted that workers with conscientiousness are high achievers that excel in academicsShow MoreRelatedRelationship Between Personality And Academic Performance1075 Words   |  5 PagesThe relationship between personality and academic performance has been strongly identified in research that also suggests motivation, gender and different learning styles too have an effect on academi c performance and are influenced by personality traits. Personality is not only related to academic performance but it is deemed a more valid predictor of academic performance than a student’s academic motivation (De Feyter, Caers, Vigna, Berings, 2012). The five factor model (FFM) introduced by McCraeRead MoreHow Leaders And Non Leaders Throughout Higher Education Setting1320 Words   |  6 Pagesfound that there are to some extent consistent among respondents’ cognitive categories of leadership, however, those consistent categories used to make leadership judgement vary from person to person. This is in line with statements that there are general and collective categories (Lord et al., 1984; Hall Lord, 1995) and that individuals are different in their implicit leadership perception ( Foti Luch, 1992; Offermann et al., 1994; Hall Lord, 1995; Berson et al., 2006 ). Consistent with CarverRead MoreTanglewood Case 4736 Words   |  3 Pageshiring tools, and make rec ommendations regarding how adopting these new hiring methods might benefit stores. Retail Market Knowledge Exam: Is a exam that was created in-house by Tanglewood’s staffing services and marketing divisions. I believe it is a good idea because who would know the company’s needs better than the company it self. It tests the applicants’ knowledge of the retail industry. It allows the company to filter out those applicants that they deem will not be an asset to the companyRead MoreA Person With Antisocial Personality Disorder1526 Words   |  7 Pagescrime?† Newspaper journalists, broadcast reporters, and the public alike, have asked the question, â€Å"What kind of person is capable of taking another person’s life?† A person with Antisocial Personality Disorder (APD) is capable of just that and much more. Common careers of people diagnosed with Antisocial Personality Disorder include, sales, management, and business professionals, as well as con artists. This is not an exhaustive list of careers for the antisocial person, as it is common practice forRead MoreVaried Selection Tools Essay examples1490 Words   |  6 PagesTools By: BAP Fashions PSYCH/705 September 15, 2014 University of Phoenix The Employee Selection Process Many of organizations today use a variety of techniques for collecting evidence and data about applicants. Methods such as, interviews, personality tests, ability tests, assessment centers, physical tests can be used to classify if applicants are suitable or unsuitable for the job and the companys culture. According to Schultz and Schultz  (2010), hiring decisions usually are not based on oneRead MoreTanglewood Case 41587 Words   |  7 Pagesmethods for hiring the Store Associate position. The study of 10 Seattle-based stores resulted in an adequate sample size of 832 applicants. New selectors being evaluated are the retail market knowledge exam, Marshfield customer service biodata questionnaire and essay, Marshfield applicant exam, and personality exam. All stores, including those employing the traditional selection method, collected on education, work experience and interview score correlation to the four indicators of success: citizenshipRead MoreWhat Does Personality Predi cts Employee s Performance?1553 Words   |  7 Pages2. To what extent does personality predicts employee’s performance? Personality measure are increasingly being used by managers and human resources professions to evaluate the suitable of job applicants for positions across many levels in an organization (Goffin Rothstein, 2006). This essay objective is to measure the extent about the personality that estimate employee’s performance. The term personality can be describe by the physical appearance and also by intellectual quantities. PhysicalRead MoreApplication And Analysis ( 900-1200 Words ) Essay882 Words   |  4 Pagesdifferent teams and quickly become the informal leader or co-leader of each team. I believe it would be helpful to take a closer look at Joe’s cognitive skills, personality traits, and his motivation to lead. If we can determine that Joe does possess many of the skills and traits recognized in emerging leaders I am confident this knowledge will help the leadership team quickly recognize other emerging leaders that we would want to recruit into our organization. As discussed before problem solvingRead MoreUse Of Neuroticism On Self Esteem1553 Words   |  7 Pageslevels of life satisfaction is associated with positive personal, psychological, and social predictors considered in both the future and the present. (Marcionetti Rossier). Positive life satisfaction can be a predictor for higher levels of self-esteem, greater knowledge of oneself, and a strong correlation of personality traits. â€Å"Moreover, self-esteem seems to be a mediator of the relationship between personality traits and global life satisfaction, suggesting that it might be considered as a processRead MoreStaffing System For A Job1719 Words   |  7 Pagesrating scale. Once the answers are given a numerical value, the total score can be compared to other applicants’ scores to determine who may be more valuable to the company. 3. Give examples of when you would want the following for a written job knowledge test: (a) a low coefficient alpha (e.g., a=.35) and (b) a low test-retest reliability. A low coefficient alpha represents a low reliability measure, showing that there is a decreased correlation between items on the test measure. A company would

Gay Marriage Is The United States - 2107 Words

Gay Marriage Every little girl fantasizes about her big day, her wedding day. She has every little detail in her head, planning the venue, decorations, her wedding dress, and the most important, the man she will marry. A father’s most emotional day will be when he walks down his little girl down the aisle to give her to her future husband and his little girl will no longer be his little girl. Now times have changed, and little kids are confused about their sexuality, and as they grow up, they experience with different kinds of relationships. More and more little girls no longer think of the man they will marry, they may think of the woman they will be marrying. The father no longer hands his little girl to her future husband but to her future wife. Children are seeing gay relationships as normal, and are being taught about it in some schools. Having two moms and two dads in the 21st century, is legal in the United States. In biblical times, gay people were shamed upon, and if there were many of them, they would have been destroyed like the city of Sodom and Gomorrah. Many people feel different about the topic of gay marriage, and for years people have been fighting to make same-sex marriage legal. There are many strong viewpoints on gay marriage, and in reality there are two main camps one can reside in: Is gay marriage morally right or wrong? Although gay marriage is something people frown upon, it can also be something people praise one for. For having theShow MoreRelatedGay marriage persuasive essay1663 Words   |  7 PagesGay Marriage in the United States The debate between whether gay marriage should be legalized or not has been a controversial topic recently. In the past twelve years, equal marriage rights have been legalized in 6 states of the U.S.. Eighteen states do not allow gay marriage and do not recognize civil unions. The other twenty six states allow civil unions, and some are debating legalizing gay marriage. Gay marriage should be legal across the United States. Not allowing gay marriage in any stateRead MoreMajor Events Associated With Your Hashtag Movement1611 Words   |  7 Pagesfound in no country other than the United States. On the date of June 26, 2015, The United States legalized gay marriage, making #LoveWins the number one trending hashtag all throughout social media. BBC reported on one of the most eventful days of current American history and managed to most accurately capture the reaction of the United States. An example of such overwhelming reactions was depicted by BBC as, â€Å"A sea of rainbow flags overwhelmed the few anti-gay marriage activists who reacted in disbeliefRead MoreEssay on The Pros and Cons of Gay Marriage1019 Words   |  5 PagesCourt of the United States ruled that the Constitution guarantees a right to same-sex marriage. Is this a good thing? Homosexuality is illegal in many countries. Leaders punish their own citizens by jail, or even death, for being gay. In the United States, however, many states al low gay marriage. Some people approve of it, but also, some do not. Society also plays a big part in the gay marriage legalization process. Same-sex marriage is a major controversial issue in the United States; specific examplesRead MoreBenefits Of Same Sex Marriage1687 Words   |  7 Pageshomosexual Marriage in the U.S.A How do we look at the gay marriage? Did they have freedom in the U.S? What are their rights? In 1958, the supreme court of the United States said they can’t support gay marriage. Through this journey from that time until now, American change a lot of rules for the gay marriage as a legal protection against discrimination, they can marry in at least seventeen states and adopt children (Walter Frank 1).In additional they can get married at most in 36 states(Stewart, Catriona)Read MoreGays Should Be Legal Contract1290 Words   |  6 PagesGays Should Be Allowed To Marry Calling something marriage does not make it marriage. Marriage is a legal contract between a man and a woman. It is the institution that establishes kinship and relations in the family. Marriage is mostly recognized by a state, organization, religious authority, local community, or peers. Marriage is for procreation, education, the unity, and well-being of the couple. Some say marriage is for two people who love each other and ready for commitment. Nevertheless, inRead MoreGay Marriage and Asian Culture Essay848 Words   |  4 PagesAre gay marriages in Asia viewed with the same perspective as in the American context? The history of gay marriage is short but not liked as much. From the history of gay marriages there are an estimated number of 250 million people who live in places which accept gay marriage; this is about 4% of world’s population. In the 2nd century in Rome, men of the same age were legally allowed to marry where they were considered to be pagans and the marriages were conducted by the Mother Goddess (CelesteRead MoreGay Marriage1250 Words   |  5 PagesLEGALIZING GAY MARRIAGE Factors In Favor of and Against Legalizing Gay Marriage in the United States David Vance May 28, 2012 Critical Thinking and Problem Solving Instructor Verhaegh Argosy University Factors In Favor of and Against Legalizing Gay Marriage in the United States Proposal/ Issue: Gay marriage should be legalized in the United States. Six Reasons For: Weakest to Strongest 1. Other countries (Denmark, Canada etc.) have legalized gay marriage. (BidstrupRead MoreSame Sex Marriage Is The Legal Union Essay1562 Words   |  7 PagesAbout Company Legal Site Map Contact Advertise ï‡ º ï‡ ¼ ï‡ ½  ©2015 StudyMode.com Home Same-sex marriage Same Sex Marriage Same Sex Marriage Civil union, Homosexuality, Marriage By kwhite89 Mar 16, 2015 1510 Words 56 Views More info ï„” PDF View Text View Page 6 of 6 Read MoreGay Marriage Should Be Legal in All States1632 Words   |  7 Pagesthroughout the United States for decades has been Gay Marriage. Whether same-sex couples should be given the right to marry or even if same-sex couples should be given rights at all, this has been a contentious discussion which creates division and disunity throughout the country. The Supreme Court of the United States ruled that the Constitution guarantees a right to same-sex marriage. Gay marriage has been legalized in 17 states. But only 19 of 194 countries allow for gay marriage. Statistics showRead MoreGay Marriage Should Be Legal1434 Words   |  6 PagesGay marriage has slowly become a significant factor amongst individuals of today’s society. On June 26, 2015, it was ruled out by the U.S. Supreme Court that gay marriage was now legal. The first thing that I thought was that â€Å"Wasn’t it already legal in the United States?† Well, apparently no it has not been legalized in the United States! (Dumb me.) The U.S. is known to be a nation of equality and gives everyone the freedom of the speech, but it is actually a nation full of racism, sexism, and homophobias

Evolution of a Global City State free essay sample

Firstly, we can define being strategic as the abilities that one has to outdo one’s competitors and rivals, staying ahead of changes at given circumstances, hence successfully standing out amongst all the competitors and rivals one has. In the context of regional hubs being strategic in the pre-colonial Malay world. Any regional hubs that stood out successfully, beating his rival ports can be considered strategic. Regional hubs stood out because of inheriting strategic locations, achieved â€Å"strategicness† by differentiating themselves and gaining thrust to â€Å"strategicness† by various external factors. All these factors do compliment each other for the rise and fall of regional hubs. Being born strategic means regional hubs were positioned strategically at places, which were easily accessible by traders. Traders back then travels by sailing ships, which takes weeks or months to complete a round of trade, hence location of the hub is extremely important for regional hubs to stay strategic. Sailing of such ships are determined by wind patterns such as the trade and monsoon winds. [1] The trade winds blows from southern Thirtieth Parallel towards Equator in north-westerly direction. Where as the monsoon wind has 2 seasons. The Southwest monsoon winds from July to September that brings Arabia and Indian traders. Northeast monsoon wind winds from November to January, which brings traders from Bay of Bengal to ports such as Acheh in northeast Sumatra and Kota Cina [2] Though being born strategic is crucial, it does not contribute to the rise and fall of the regional hubs. Ports will not generally change their locations geographically. Moreover, climate and wind patterns are unlikely to change drastically that will cause a change in the influx of traders to the region, hence the rise and fall of regional hubs. Achieving â€Å"strategicness† plays a huge role on the rise and fall of a regional hub. It refers to the man-made unique factors individual regional strived to processes to gain competitiveness in the region. Those ports that were consider achieved strategicness had successfully distinct and differentiate themselves from the rest of the ports in the region. Temasek regional hub, it differentiated itself in trade. Temasek catered to the economic demands in the Asian market and Riau Archipelago by providing unique product that cannot be obtained in other regions. Temasek achieved strategicness by proving unique products Hornbill casques of very fine quality, lakawood of medium quality and cotton. The goods that Temasek provided for the traders were of an exceptional quality, [3] compared to the rest whom provided goods of unknown coarse and inferior quality. Hence Temasek achieved its â€Å"strategicness† amongst its competitors. Even after the fall of Temasek because of the revert in Chinese maritime policies, Melaka grasped the right opportunity to tie up with the Chinese court to gain â€Å"strategicness† over the region. [4] Therefore, achieving â€Å"strategicness† is a key factor contributing to the rise and fall of the regional hubs. If a regional hub did not differentiate itself from the rest or grasped the right opportunities, it will lose its grip of the regional economy. Attaining â€Å"strategicness† thrust can be considered the most adequate description for the rise and fall of many regional hubs. These are factors caused by external changes, causing the regional hub to stay competitive and strategic. The shift of Asian economic context in the late 10th century has created a change of trading environment to be a more conducive one for the pre-colonial Malay world. Before the 11th century, private traders were prohibited from trading overseas; the Chinese Court dominated the entire maritime economy. The lift of ban of private Chinese traders to travel abroad had created a gradual liberalization of the Chinese maritime economy. [5] This change had the greatest impact on the economy of the ports in Melaka Straits region. The growth of direct participation of private Chinese traders with the ports in Melaka Straits region thus eroded the importance of an entrepot. Port-states such as Palembang and subsequently Jambi in Sumatra began to lose control of the ports subsumed to them. The need for entrepot to facilitate goods is obsoleted, because the ports which previously subsumed under the entrepot, such as Tamesek were then able to pursue economical and political fortunes independently. [6] In addition, Jambi, was one of the entrepot of the time was invaded and overthrown by Singhasura. [7] The fall of Jambi resulted to an economic vacuum of trade in the region. This gave even more opportunities for more port settlements such as Temasek [8] to flourish along the Straits of Melaka. The fall of Temasek was also closely tied to the change of Chinese maritime policies after Zhu Yuanzhang overthrew the Mongols in 1368. [9] Hence, external thrust can play a huge role on the rise and fall of regional hubs. Lastly, all the three factors of being born strategic, achieved â€Å"strategicness† and gaining strategic thrust were important for the regional hubs to stay competitive. However achieving â€Å"strategicness† and having a strategic thrust can play a more significant role in the rise and fall of regional hubs. As being born 10strategic will not be the only factor for the rise and fall of regional hubs. Hence, the statement is appropriate to a certain extent.

Vietnam Is One Of The Most Famous Wars That America Has Taken Place In

Vietnam is one of the most famous wars that America has taken place in. It is also considered by some to be the most controversial. Many say that America did not belong in the fight and that it was a waste of money, man-power, and time. Others say that it was important to show that the U.S. will not stand by and let a country or territory be taken in the wrong way. Vietnam lasted from 1959 to 1975. It involved the North Vietnamese and the National Liberation Front or NLF. It also included the U.S. and the South Vietnamese forces. From about 1946 to 1945 the Vietnamese had struggled for independence from the French during the first Indochina War. When the war ended the country was split into two creating North and South Vietnam. North Vietnam soon came under the control of Vietnamese Communists who really hated France and were looking to unite Vietnam under Communist rule. South Vietnam was controlled by Vietnamese leaders who favored the French. The reason that the U.S. entered the Vietnam War was fear of the "Domino Effect". The Domino Effect is the term used to explain that if one country falls under Communist rule than soon after the countries in that area will soon fall also. If Vietnam became a Communist state than it was likely that more could fall also. This is also why the U.S. supported South Vietnam. The U.S. didn't send troops in until 1965. They were sent in to keep the South Vietnamese government from collapsing but in the long run they eventually failed. When Ngo Dinh Diem came into power he used very repressive measures. These measures led to growing organized opposition within South Vietnam. Another problem was that Diem's government represented a small minority of Vietnamese who were mostly businessmen, Roman Catholics, large landowners, and others who were pro-French. At first the United States helped South Vietnam military advisors and financial assistance. The Gulf of Tonkin Resolution was what eventually gave President Linden B. Johnson permission to escalate the war in Vietnam. President Johnson felt that he had to take a forceful stance on Vietnam so that other Communist countries wouldn't think that the United States "lacked resolve". Johnson also believed that the key to success was to frighten North Vietnam's leaders with the possibility of full-scale United States military intervention. In January of 1964 Johnson approved of top-secret, covert attacks against North Vietnam, including commando raids against bridges, railways, and coastal installations. After reports of North Vietnamese gunboats attacking United States NAVY war ships Johnson went on air to get approval from the public of an attack on Vietnam. Soon after Congress gave Johnson the Gulf of Tonkin Resolution which gave him war-making powers until such time as "peace and security" had returned to Vietnam. On March 8, 1965, 3500 U.S. Marine troops landed in da Nang. Soon after about 74,000 combat troops arrived. When some of the soldiers of the U.S. 9th Marine Regiment landed in da Nang in March 1965, their orders were to protect the U.S. air base, but the mission was quickly changed to include search-and-destroy patrols of the area around base. This corresponded in miniature to the larger strategy of General William Westmoreland. Westmoreland, who took over the Military Assistance Command in Vietnam (NACV) in 1964, wanted to establish a large American force and then unleash it in big sweeps. This strategy was called attrition- eliminating or wearing down the enemy by inflicting the highest death toll possible. There were 80,000 U.S troops in Vietnam by the end of 1965, by 1969 there would be 534,000. The North Vietnamese and the NLF had anticipated the U.S. escalation. With full-scale movement of U.S. troops onto South Vietnamese territory, the Communists claimed that the Saigon regime had become a puppet, not unlike the pro-French. Both the North Vietnamese and the NLF appealed to the nationalism of the Vietnamese to rise up and drive the U.S. forced out of Vietnam. The strategy against the United States was decided after alot of debate. Many argued that South Vietnam had to liberate themselves. Others argued that Vietnam was one nation and therefore dependent on all Vietnamese for it's dependence and reunification. After the United States

Free Essays on Changing Up Our Act

A boy and his father were stopped at a red light. The boy out his window and notices a bright neon sign, ands asks his father â€Å"What dose XXX mean?† The father quickly changes the subject and drives away. This is just one of the questions and controversy that a strip club could bring to a community. It seems that in the past decade strip clubs have been sprouting up all across the country, sometimes in small communities. Strip clubs are detrimental in that they show that sexual acts are acceptable in today’s society, they only provide enjoyable entertainment to a particular audience, and problems that occur in the club can lead to problems in the community. One major concern that strip clubs bring to a community is that they show the younger generation that sexual acts are acceptable in today’s society. This can be proven in a number of ways. One way that they show unacceptable behavior is by placing advertisements in newspapers with coupons attached or over the radio and television announcing a wet T-shirt contest or amateur night to name a few. Another way that strip clubs show sexual acceptance is by how well it pays. Since you don’t need a degree to get up on stage and dance to music while removing articles of clothing many young adults think of this as an easy way to make money with out having to get an education. Even some movies and television shows present the idea that strip clubs are acceptable. For instance, Porkeys, a movie made in the seventies which portrays a group of high school kids from a small town sneaking into a strip club and having the time of their lives until being throw out. This alone gives young viewers the belief the sexual acts like stripping are a good thing. It is now at the point where television shows are also encouraging it. One show that makes strip clubs seem acceptable is Married With Children. In this show Al Bundy makes strip clubs out to be the greatest place on earth,... Free Essays on Changing Up Our Act Free Essays on Changing Up Our Act A boy and his father were stopped at a red light. The boy out his window and notices a bright neon sign, ands asks his father â€Å"What dose XXX mean?† The father quickly changes the subject and drives away. This is just one of the questions and controversy that a strip club could bring to a community. It seems that in the past decade strip clubs have been sprouting up all across the country, sometimes in small communities. Strip clubs are detrimental in that they show that sexual acts are acceptable in today’s society, they only provide enjoyable entertainment to a particular audience, and problems that occur in the club can lead to problems in the community. One major concern that strip clubs bring to a community is that they show the younger generation that sexual acts are acceptable in today’s society. This can be proven in a number of ways. One way that they show unacceptable behavior is by placing advertisements in newspapers with coupons attached or over the radio and television announcing a wet T-shirt contest or amateur night to name a few. Another way that strip clubs show sexual acceptance is by how well it pays. Since you don’t need a degree to get up on stage and dance to music while removing articles of clothing many young adults think of this as an easy way to make money with out having to get an education. Even some movies and television shows present the idea that strip clubs are acceptable. For instance, Porkeys, a movie made in the seventies which portrays a group of high school kids from a small town sneaking into a strip club and having the time of their lives until being throw out. This alone gives young viewers the belief the sexual acts like stripping are a good thing. It is now at the point where television shows are also encouraging it. One show that makes strip clubs seem acceptable is Married With Children. In this show Al Bundy makes strip clubs out to be the greatest place on earth,...

Carbohydrates Term Paper Example | Topics and Well Written Essays - 1500 words

Carbohydrates - Term Paper Example Structural composition of carbohydrates Structurally, carbohydrates exist as polyhydroxy or alcohol groups containing ketone or aldehyde functional groups (Engel, Gary and Reid, 115). These functional groups are responsible for the distinct chemical and physical properties of the different types of carbohydrates. Normally, carbohydrates are made of monosaccharides, which are the basic and the simplest units. Therefore, carbohydrates are polymers, consisting of monosaccharide monomers. The chemical and physical properties of carbohydrates depend on the type of monosaccharide monomers, the length of the polymer chain and the method used to join the basic units (Linhard and Bazin 55). Carbohydrates are divided into different categories depending on the length of the carbon chain. These categories include monosaccharide, disaccharides, oligosaccharides and polysaccharides. Monosaccharides are single and the simplest carbohydrate molecules, comprising of five or six carbon chains (Linhard and Bazin 57). Examples of monosaccharide include five carbon (pentose) sugars such as xylose, arabinose and ribose. Hexoses, which are six carbon sugars, are the most common simple sugars. They include fructose, mannose, glucose and fructose. Green plants through photosynthesis process naturally synthesize glucose. During photosynthesis, carbon dioxide and water combine in presence of light energy to form glucose (Voet, et al, 164) 6CO2 + 6H2O + energy> C6H12O6 + 3O2 The monosaccharides synthesized from the green plants undergo polymerization reactions to form disaccharides and other complex carbohydrates. Other methods natural processes that produce glucose include chemosynthesis in autotrophic bacteria and biosynthesis (McKee and McKee, 306). The presence of many chiral centers on the structure of glucose results into formation of two structural conformations, which could be either enantiomer or diastereomer. Enantiomers are mirror images. Glucose exhibits two enantiomeric struc tures namely, D and L glucose. Both of these structures demonstrate different physical and chemical properties (Pigman, 79) Disaccharides consist of two monosaccharide molecules that undergo polymerization reaction forming the longer chain carbohydrate (Timberlake, 127). Polymerization reaction is building up process, where small units (monomers) link together to form a complex molecule (polymer). Glycosidic bonds link the two-monosaccharide molecules after undergoing polymerization reaction. Polymerization process leads to formation of disaccharides, oligosaccharides and polysaccharides. These reactions occur between hydroxyl group of two different molecules leading to formation of covalent glycosidic bonds (Engel, Gary and Reid, 217-228). Examples of disaccharide include sucrose, maltose and lactose. Sucrose is formed when fructose and glucose undergo polymerization reactions. Therefore, fructose and glucose are sucrose monomers. Similarly, maltose is formed from the reaction of t wo glucose molecules while lactose from glucose and galactose molecules. Hence, glucose molecules are maltose monomers. Oligosaccharides comprises of about three to ten monosaccharides that are linked together after undergoing polymerization reactions. Examples include fructo- oligosaccharide and galacto-oligosaccharide (Pigman, 162). Polysaccharides comprise of long carbon chains formed by numerous monosaccharide units. The large number of number of monosaccharide monomers in polysaccharides result to

History exam Essay Example | Topics and Well Written Essays - 750 words

History exam - Essay Example As Reagan reduced taxes, defense expenditure made it unattainable to have a balanced budget. This enlarged budget, coupled with the anti-Soviet campaign, increased America’s debt, as Americans could not contribute due to their reduced tax contributions. Incurred debt was transferred to the government. This led to many Americans experiencing economic hardship; they had to work harder and longer, as they had limited opportunities to progress professionally. Reagan encouraged growth of clandestine segment initiatives. He anticipated being able to reassign some federal responsibilities to the private sector. This initiative led to many developments domestically. Citizens enhanced their livelihoods and spontaneous services increased; domestic competition created growth in the private sector. On the domestic front, Reagan received much credit; he was productive and future-oriented (Knopf, 200). Although Reagan stopping the Vietnam War helped the U.S. maintain peace, it encouraged fresh new attacks from other territories. The Soviet Union consequently bombed an American aircraft, and the country faced attacks from Iran and Lebanon. Because of this, many Americans military groups felt the need to defend their country. This led to antagonism from each side. Americans had to be careful, as it was no longer considered to be peaceful. The Arabs and Lebanese were waiting for a chance to strike. Reagan did not gain favor nationally due to tax discrepancies in Americans’ incomes. This created a divide; some saw themselves as superior (those with a nine percent reduction in taxes), while others (those with a one percent reduction) saw themselves as inferior. These groups could not compromise because they saw themselves as dissimilar societal classes. Reagan enhanced the gap between the underprivileged and the rich. Reagan’s administration formed a

Evaluating E-Commerce Strategy Development within Organisations Essay Example for Free

Evaluating E-Commerce Strategy Development within Organisations Essay Background The news about the â€Å"New Economy† has triggered many entrepreneurial ventures to exploit on the electronic commerce (e-commerce) opportunities. Ventures such as Amazon and eBay have received significant media attention and investor optimism about the potential of e-commerce. Now that the smoke has settled, both management and academic research have become interested on the impact of e-commerce on those companies that have supplemented their brick-and-mortar outlets with e-commerce initiatives. Several researches have emerged on effect of e-commerce on organisational strategy. Tapscott et al (1998) discusses the organisational changes created by B2B e-commerce and the benefits of deploying e-commerce within the organisation. O’Connell (2000) discusses the effect of e-commerce in the organisational structure in light of the resource-based view and transaction cost theory. E-commerce has been seen as improving efficiency, communication and lowering costs across business processes (O’Connell, 2000; Krovi et al., 2003; Garicano and Kaplan, 2001). In addition, researches have also shown the influence of e-commerce on brand management. Wind Mahajan (2001). discuss how the competitive environment is changing with the increasing number of Internet users and how the new technology is redefining the marketplace. The research presented a conceptual framework delineating the drivers and outcomes of marketing strategy in the context of competing in both physical and electronic marketplace. Part of the emergence of electronic marketplace is the ability of organisations to offer highly customized products to consumers, and the capability to build and to manage customer relationships (Brown, 2000). The aim of the research is to investigate the way in which an organisation develops its electronic commerce strategy over time in light of existing strategic approaches and development found within related literature. The research particularly looks into Marks Spencer e-commerce strategy as the case study for the research. The research looks into how Marks Spencer has developed and implemented its e-commerce strategy. Drawing from strategic management theories, the research specifically focuses on the how an e-commerce strategy is grounded on reducing transaction cost within the organisation and across the value chain. Furthermore, the research also looks into the importance of relationship marketing and how e-commerce is providing organisations with the necessary technology to achieve seamless exchange of information and reduced costs. Strategically, the adoption of e-commerce within an organisation hinges on these two important strategic management theories. In addition, the research is confined within the business-to-consumer (B2C) market, since business-to-business (B2B) relations are frequently characterized by a small number of customers and a strong emphasis on personal contacts between customers and salespeople as their means of marketing communication. Therefore, the research focuses on how consumers view their shopping experience within an e-commerce site, particularly Marks Spencer. The Overview of the Study   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The remainder of this study is as following statement:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Chapter 2, Literature Review, will provide a concise concept and explanation of electronic commerce within retail organisation. The review of related literature discusses the concept and application areas of e-commerce within organisation. The review will also tackle the important strategic management concepts such as transaction cost theory and relationship marketing and how e-commerce is enabling organisations achieve increased efficiency, improved communication, and lower costs across its value chain. Chapter 3, Methodology, will describe the research design of this study. The research design of this study is empirical research method using secondary data for quantitative analysis. Chapter 4, Results, will demonstrate the results of this study.   At first, the descriptive statistical data such as maximum, minimum and mean, on the consumer’s perspective on the different service attributes of e-commerce site for Marks and Spencer. Chapter 5, Summary, Conclusion and Recommendations, the â€Å"Summary† section will first provide a comprehensive summary of the major findings of this study. The â€Å"Conclusion† section will highlight the implications of the research findings. Finally, â€Å"Recommendations† will be proposed to help companies to utilize the importance of electronic commerce in their strategic assessment.   In next chapter, related researches in electronic commerce will be reviewed CHAPTER 2: LITERATURE REVIEW Electronic Commerce According to the International Engineering Forum, e-commerce is â€Å"an emerging model of new selling and merchandising tools in which buyers are able to participate in all phases of a purchase decision, while stepping through those processes electronically rather than in a physical store or by phone (with a physical catalog). (online International Engineering Forum)† E-commerce enables a customer to access product information, select items to purchase, purchase items securely and have the purchase settled financially.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   While the notion of e-commerce as the ability of organisations or a person to sell over the Internet is very popular, the research paper will adopt the definition of Organisation for Economic Co-Operation and Development (OECD). E-commerce can be defined as â€Å"the total of all applications that pertain to online communications and transaction (OECD, 2000).† The definition better suit our purpose of discussing e-commerce in the context of strategic management. The research views e-commerce holistically, which encompasses the communication between organisations and customer over the Internet, the completion of one-time or on-going online transactions, and e-CRM systems.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The emergence of e-commerce in the retail sector is one of the most widely adopted and anticipated development in the industry. Following the success of Amazon, many brick-and-mortar retailers jumped into the dot com bandwagon and established their online presence in the World Wide Web. Many have adopted e-commerce capabilities out of a fear of falling behind competitors or as a result of the general momentum to expand the use of an existing Internet presence. Nonetheless, the main value proposition for organisations adopting an online presence is the prospect of increasing revenue from new markets and using a lower-cost, electronic-distribution channel (online International Engineering Forum).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   With a strong demand from organisations in creating an online presence, internet service providers (ISPs) have begun to offer electronic-commerce hosting services. ISPs often position as a outsourced service provider of the customers’ electronic-commerce capabilities, managing the networking and server aspects of the initiatives. Such services are important consideration for the roll-out e-commerce sites as it allows organisations to leverage on the expertise of ISPs and allows organisations to concentrate on their core businesses (online International Engineering Forum).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   From the customer’s perspective, the main benefit of an e-commerce system is the convenience it brings to consumers, who are constrained by busy schedule and numerous activities. The e-commerce system enables a customer to locate and purchase a desired good or service over the Internet when the customer is ready to make the purchase. Its function is synonymous to a virtual store (online International Engineering Forum).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   From the merchant’s perspective, the e-commerce system enables the organisation to take advantage of the strengths of online store and increase revenues. One of the key benefits of implementing an online store is the capability to cover greater market reach and a complementary distribution channel to its existing brick-and-mortar stores. However, in order to effectively implement an e-commerce strategy, the e-commerce system must recreate or utilize existing data and business processes. The merchant must recreate the same shopping experience in its online store providing in-store assistance, secure payment process, catalogs and prices about the products and services, inventory management, and transaction capabilities (including credit authorization, tax computation, financial settlement, and shipping) (online International Engineering Forum).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Furthermore, e-commerce not only allows merchants to take advantage of market reach, but it also enables merchants to redefine and enhance an enterprise’s brand strength, customer-service capability, and supply-chain efficiency. An e-commerce site is one of the areas of an enterprise infrastructure that is open to customers via the Web, but it is linked with other information system of the enterprise value chain (online International Engineering Forum).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In implementing an e-commerce site, provision of the basic system requires an Internet connection, a Web-application server and e-commerce application software, and a personal computer for the shopper. Figure 1 illustrates the basic economic drivers and application requirements of an e-commerce marketplace. On the buyers side, consumers are driven to the online retail store through advertisements, interesting features, needed information, and directory. On the sellers side, merchants are driven to the online space because of its ease of entry, increasing website traffic, ability to sell and integrate marketing messages (online International Engineering Forum). Figure 1. Business Drivers in e-commerce strategy E-Commerce Strategies and Business Drivers A number of initiatives implemented within an organisation are driven by a market need. All industries are characterized by trends and new developments that gradually or speedily produce changes important enough to require a strategic response from participating firms. The popular hypothesis about industries going through a life cycle helps explain industry changes but is still incomplete (Porter, 1980 p. 157-162). The life-cycle stages are strongly keyed to changes in the overall industry growth rate (which is why such terms as rapid growth, early maturity, saturation, and decline are used to describe the stages). Yet there are more causes of industry change than an industry’s position in the life cycle (Porter, 1980 p. 157-162). While it is important to judge what growth stage an industry is in, there’s more analytical value in identifying the specific factors causing fundamental industry and competitive adjustments. Industry and competitive conditions change because forces are in motion that create incentives and pressures for change (Porter, 1980 p. 162). The most dominant forces are called driving forces because they have the biggest influence on what kinds of changes will take place in the industry’s structure and competitive environment. The Internet and e-commerce opportunities are unquestionably spawning a sweeping business revolution that altered industry boundaries, opens up all kinds of new business-to-business (B2B) and business-to-consumer (B2C) market opportunities and threats, sparks competition from new and entirely different breed of enterprises and mandates fundamental changes in business practices (Thompson and Strickland 2001).   In his book The Business of E-Commerce: From Corporate Strategy to Technology, Paul May discusses four business drivers for adopting an e-commerce strategy. First, organisations have the compulsion to catch up with competitors or to gain competitive advantage by being early adopters of the new technology. Organisation’s constant pursuit to gain competitive edge in the marketplace is a primary concern and part of a survival component in the business strategy. Second, organisations need to develop a credible e-commerce channel from its current online portfolio. Third, organisations are constantly looking for ways to reduce cost and increase efficiency within its value chain. E-commerce can be a creative force in delivering reduced transaction cost, increased communication and coordination, and improve business processes. Fourth, e-commerce enables organisations to improve its value chain by creating strategic supplier partnership and delivering customized customer solutions. It allows organisations improve business’ infrastructural capabilities to play as an extended enterprise and not merely a single business entity delivering greater value to its customers (May, 2000). Each of these drivers can be harnessed as a propulsive force for the business, rather than a deflective or immobilizing one (May, 2000). Application areas of E-commerce Six key emerging application areas in electronic commerce can be identified. It can be organized into two important domains: business-to-consumer (B2C) and business-to-business (B2B). The application areas include categories in consumer retailing to real-time business-to-business collaboration (May, 2000).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Retailers were the first adopters of the business-to-consumer e-commerce. Retailers found selling products and services online as a promising channel of distribution for its products and reaching new markets. Nonetheless, B2C e-commerce is now more diversified and classified into three application areas which include retail, auction, and advice (May, 2000). The three application areas of B2C e-commerce are retail, auctions, and advice. Although each has its own distinguishing characteristics, and dynamics, a consistent theme underlies the development of all three. This is the increasing â€Å"busy-ness† of consumer lifestyles: the extension from work life into private life of a culture of ever-decreasing time-frames and ever-increasing obligations. Lack of time and complexity of choice drive the growth of products and services in each of these areas (May, 2000). Business-to-consumer is a term that stresses the direction of delivery: B2C e-commerce is supposedly something done by business to consumers. Yet this domain is founded on intense customer focus. Insight into the conflicting desires and pressures affecting consumers is a powerful ally in building successful strategies in this highly competitive area (May, 2000). Business-to-business, on the other hand, is the umbrella term used to refer to transactions between businesses conducted online, and the business networks and supply chains that make these transactions possible. While B2B activity has always, taken place, the Internet brings with it a new framework, B2B companies no longer need to depend on the traditional one-to-one model for business transactions (Michel, 2003). Procurement, inventory exchange, and real-time collaboration are relatively obscure categories of application, which have the potential to flip many businesses inside-out. Procurement introduces process improvements in the buying functions of organisations and also points the way to a more competitive environment in inter-company trading. Inventory exchange introduces the mechanism of the market to smooth out supply and demand inefficiencies across entire value chain, potentially lowers transaction and carrying costs, and focuses on improving exchange of supplier information. Real-time collaboration allows organisations to cooperate as fluid colonies of actors, undermining the stability of companies who prefer hands-off relationships or who prefer their reality-checks to be presented monthly (May, 2000). e-Commerce application in Retail Industry Retailers are now increasingly adopting electronic commerce as another distribution means of selling products and services. Online channels have also proved increasingly popular amongst retail companies within other formats such as hypermarkets or catalog retailers, who have attempted to expand into the sector to escape from stale growth within their respective markets (Datamonitor 2006). Datamonitor estimates the global Internet retail sector valued at $656.4 billion in 2005, representing a compound annual growth rate (CAGR) of 30.3% over the 2001-2005 period. The estimate is based on the total revenues generated through the sale of retail goods via online channels, valued at retail selling price, with any currency conversions calculated using constant 2005 annual average exchange rates (Datamonitor 2006). With the number of Internet users increasing exponentially year-on-year, the industry has experienced strong global growth within the global Internet retail sector. Much of the demand for online purchases is due to the escalating number of working mothers and time-starved consumers who are conveniently seeking ways of shopping without the hassle of driving to a retail store and falling in-line (Datamonitor 2006). At present, drugs and health beauty aids are the sector’s most lucrative segment in 2005, accounting for a total of $154 billion in total revenues or 23.5% of the retail sector’s total value. Computer, hardware, software, and supplies contributed significant revenues in 2005, generating $114.9 billion in revenues or 17.5% of the sector’s total value (Datamonitor, 2006).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   While analyst do not see a similar spectacular growth in the global Internet retail industry, experts still is optimistic the pace of revenue expansion for the next four years. Industry experts project to the expansion of industry to remain strong valuing the industry at $1.169 trillion by 2010. This translates to 12.2% CAGR over the 2005-2010 period (Datamonitor, 2006).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In terms of revenues generated per region, Datamonitor reports that Europe has the largest market share in the global Internet retail sector with 44.4% of total value, followed by the United States and the Asia Pacific with 22.5% and 21.7% respectively (Datamonitor, 2006).

Ultra Endurance Exercise vs. Endurance Exercise Essay -- Health

Since the dawn of humankind, exercise has been a part of our existence, either consciously or unconsciously. Primal beings would run, climb trees, and sling weapons in order to survive and provide food, clothing, and other lifeline necessities for themselves and their families. As they continue to hunt on a daily basis, they unconsciously would build and maintain their cardiovascular system as they travel further to survive. Approximately 400 BC, the Hippocrates mention about exercise in great detail. If we could give every individual the right amount of nourishment and exercise, not too little and not too much, we would have found the most effective way to sustain good health. Today, we are living in a time of great ideas and new thoughts as people seriously start to study the importance and relevance of physical exercise. Dr. Kenneth Cooper from the Cooper Wellness Institute coined the word â€Å"aerobic† which means living with air. Dr. Cooper added an â€Å"s† at th e end of verb, and a phenomenon has been born. There are 41 types of aerobic exercises as we know it today ranging from walking to stair climbing, swimming to cycling [1]. Society today continues to live longer. In 2009 the average human lifespan of both sexes from birth in the United States is 78.5 years, an increase from 78.1 years in 2008 [2]. This is due to society as a whole making better nutritional choices, cutting out the toxins introduced into their bodies, and establishing and maintaining an exercise program. In result, society today is living longer and healthier. The quote by Scintilla Fly saying, â€Å"more is better and too much is never enough† may work in terms of business and education, but how much is too much in regards from an endurance exercise discipline to u... .... Works Cited 1. Cooper Wellness Institute 2. US Surgeon General, Centers for Disease Control and Prevention. 3. Heather Fink, Lisa A. Burgoon, Alan E. Mikesky , Practical Applications in Sports Nutrition, Ch 12 4. FIT & WELL 8TH Edition By: Thomas D. Fahey, Paul M. Insel, Walton T. Roth 5. Knez WL, Coombes JS, and Jenkins DG. Ultra-endurance exercise and oxidative damage: implications for cardiovascular health. Sports Med. 36:429-441, 2006 6. Gleeson M, Nieman DC, and Pedersen BK. Exercise, nutrition and immune function. J Sport Sci. 22:115-125, 2004 7. Symptomatic hyponatremia during prolonged exercise in heat. Armstrong LE. Curtis WC. Hubbard RW. Francesconi RP.Moore R. Askew EW.Source: Medicine & Science in Sports & Exercise. 25(5):543-9, 1993 May 8. Rehrer NJ. Fluid and electrolyte balance in ultra-endurance sport. Sports Med. 31:701-715, 2001 Ultra Endurance Exercise vs. Endurance Exercise Essay -- Health Since the dawn of humankind, exercise has been a part of our existence, either consciously or unconsciously. Primal beings would run, climb trees, and sling weapons in order to survive and provide food, clothing, and other lifeline necessities for themselves and their families. As they continue to hunt on a daily basis, they unconsciously would build and maintain their cardiovascular system as they travel further to survive. Approximately 400 BC, the Hippocrates mention about exercise in great detail. If we could give every individual the right amount of nourishment and exercise, not too little and not too much, we would have found the most effective way to sustain good health. Today, we are living in a time of great ideas and new thoughts as people seriously start to study the importance and relevance of physical exercise. Dr. Kenneth Cooper from the Cooper Wellness Institute coined the word â€Å"aerobic† which means living with air. Dr. Cooper added an â€Å"s† at th e end of verb, and a phenomenon has been born. There are 41 types of aerobic exercises as we know it today ranging from walking to stair climbing, swimming to cycling [1]. Society today continues to live longer. In 2009 the average human lifespan of both sexes from birth in the United States is 78.5 years, an increase from 78.1 years in 2008 [2]. This is due to society as a whole making better nutritional choices, cutting out the toxins introduced into their bodies, and establishing and maintaining an exercise program. In result, society today is living longer and healthier. The quote by Scintilla Fly saying, â€Å"more is better and too much is never enough† may work in terms of business and education, but how much is too much in regards from an endurance exercise discipline to u... .... Works Cited 1. Cooper Wellness Institute 2. US Surgeon General, Centers for Disease Control and Prevention. 3. Heather Fink, Lisa A. Burgoon, Alan E. Mikesky , Practical Applications in Sports Nutrition, Ch 12 4. FIT & WELL 8TH Edition By: Thomas D. Fahey, Paul M. Insel, Walton T. Roth 5. Knez WL, Coombes JS, and Jenkins DG. Ultra-endurance exercise and oxidative damage: implications for cardiovascular health. Sports Med. 36:429-441, 2006 6. Gleeson M, Nieman DC, and Pedersen BK. Exercise, nutrition and immune function. J Sport Sci. 22:115-125, 2004 7. Symptomatic hyponatremia during prolonged exercise in heat. Armstrong LE. Curtis WC. Hubbard RW. Francesconi RP.Moore R. Askew EW.Source: Medicine & Science in Sports & Exercise. 25(5):543-9, 1993 May 8. Rehrer NJ. Fluid and electrolyte balance in ultra-endurance sport. Sports Med. 31:701-715, 2001

Marketing Logistics Services

Human beings act artificially when they are targeted for marketing research. This could affect the accuracy of the project. 5. To obtain information about the role-played by various media in spreading awareness about the service. Research methodology Research methodology is the way to solve the research problems systematically. It explains the various steps generally adopted by a researcher in studying research problems along with the logic behind them. Research Approach Researcher has followed survey method as the research approach in this study. Survey research is the best suited method for descriptive information.Research Design Type of research: Descriptive Research Data sources: Primary The primary data has been collected through interviewer schedules. Secondary data has been collected with respect to information regarding the company profile, industry profile and other related documents. Sampling technique : simple random sampling Sample size of respondents : 180 The population of sample is unknown because we can’t calculate the how many customer using the professional couriers per day and the area of study is Visakhapatnam. Research instrumentA structured non-disguised interviewer schedule was developed as a research instrument. Open ended, closed ended, dichotomous, ranking and rating scales were used in the questionnaire. Pilot Study: Before the interviewer schedule is administered in to the field, it needs to be pre-tested. The sample that the interviewer schedule is administered in the pre-test should be roughly ssimilar to those who will be covered in the study. A pre-test was done to collect among 8 customers and necessary adjustments were made depending upon the effectiveness of the response.Then the final questionnaire was drafted based on the feedback. Then this revised from of the questionnaire was used in the survey of the proposed sample population. Data collection: The method of data collection was through Customers: The required data was collected through personal interview and the Researcher designed a simple questionnaire for this purpose and administered in person to the samples. Data is the foundation of the all researches and they are the raw materials with which a researcher functions. Depending on the source, data can be classified as primary data and secondary data.Primary Data: Data gathered for the first time by researcher is known as primary data. This data was collected through consumer survey. This data was collected by a person through survey techniques. Survey research is the systematic gathering of data from the respondents through questionnaires. Some of the data was also collected by mearns of personal interview. The type of questions asked was: * Open-ended questions: these questions call for a response of more than a few words. In open-ended questions, the respondents are free to express their views in their own words. Multiple-choice questions: The questions for which we have a number of ch oices as aanswers are termed as multiple-choice questions. * Dichotomous questions: this is an extreme form of multiple-choice questions, which allows only two responses such a yes-no, agree-disagree, male-female etc. Tools used for data analysis * Ppercentage Analysis

Successful Marketing Campaign Using Social Media - Free Essay Example

Sample details Pages: 7 Words: 2174 Downloads: 1 Date added: 2017/06/26 Category Marketing Essay Type Essay any type Did you like this example? The use of social media has increased exponentially, creating a fertile ground for platforms as a medium for advertising (Treadaway and Smith, 2012). However, advertising on social media can be very different from traditional advertising, due to the nature of the medium and the way on which marketing messages may be received (Chaffey and Smith, 2013). However, while there are differences compared to traditional marketing, there are also some similarities; with the stages of planning. Don’t waste time! Our writers will create an original "Successful Marketing Campaign Using Social Media" essay for you Create order The aim of this paper is to look at the way a social media campaign may be developed successfully, and consider the key challenges in managing the messages. The process of developing a campaign may be broken down in to different stages; Determine the specific goals for the campaign Identification of target market Decision on the marketing message and specific content that will appeal to the target market Framing of the message, and choice of medium Communication of the message Monitoring of the message impact Adapting the message These different stages may be seen as akin to the traditional marketing process, with a requirement to determine the specific campaign, identification of the target market, and then the formation of the marketing message that will appeal to the target market, and stimulate the required responses (Kotler and Keller, 2011). However, the way in which it is undertaken differs, in terms of pace and style. Each of the stages can be considered individually. Goals for the campaign In any marketing plan it is necessary to determine the goals for a marketing campaign as this will frame the way in which messages are created and communicated. For example, a campaign target may be to increase brand awareness; alternatively, the campaign may be to specifically increase sales, it is important to determine this, as it will impact the message that is developed (Kotler and Keller, 2011). Goals can be clearly defined using the SMART acronym, where the goal should be specific, measurable, attainable, relevant, and time bound, or timely. For example, a marketing campaign may be undertaken with the aim of selling a specific number of items within a specific time, or gaining a specific percentage increase in brand awareness in a specific time. Identification of target market Before developing a message, after determining the goal of the campaign, it is important to identify the target market. The primary target market may be defined in terms of the profile of the consumers who are most likely to make a purchase. For example, the target market for the sale of nappies will be parents with children under the age of two, whereas the target market for stair lifts are likely to be primarily those over retirement age, who have mobility issues (Hooley et al., 2007). The target market may be defined in a number of ways; traditionally this will include issues such as demographics, psychographics, life-cycle stage, individual interests and geographical location (Hooley et al., 2007). Social media also provides a significant advantage with the ability to specifically target narrow market segments. For example, utilising Facebook it is not only possible to identify a target market by gender, age, and location, they may also be targeted in terms of their specified i nterests, such as interests in competitors pages, or complimentary pages, they may also be targeted in terms of behaviour, and whether they have made online purchases (Facebook, 2015). Developing the marketing message The message itself will be based on the aims of the marketing campaign, and the type of call for action which may be included. For example, if a promoter is selling tickets to a concert, a link to purchase the tickets may be the call for action (Chaffey and Smith, 2013). However, motivation to take action should also be provided, such as a simple as time limited offer, or a statement of limited availability to stimulate action (Treadaway and Smith, 2012). The challenge in the development of the message is ensuring it is received and understood in an effective manner, and gains a sufficient amount of attention to be effective. In all social mediums, algorithms impact on the way in which posts by different companies are seen; the greater the level of popularity for a single post, usually judged through the use opposed interactions, the greater the level of organic exposure (Chaffey and Smith, 2013). The message needs to appeal to the audience to encourage interaction. Research by de Vries, Gensler Leeflang (2012) found that certain characteristics were highly influential the way in which posts were interpreted by social media users. For example, posts which included vivid, relevant images, such as high-resolution photographs on mediums such as Facebook, Google+ and Pinterest were able to gain a higher level of interest compared to text only comments (de Vries et al., 2012). Additionally, posts which required an interaction, such as questions, or polls, also stimulated high levels of interaction (de Vries et al., 2012). In social mediums, greater levels of consumer interaction with company posts usually have a positive impact on the perception of the brands, influencing the information search and evaluation stage of the consumer purchase decision making model, and impact positivity on purchase intent (Moe and Schweidel, 2012). Framing the Message Determining the content of the message, such as the text and whether images will be used, is only the beginning. Framing the message is particularly important on social media, and can messages gain popularity, and be reposted, or create controversy (Chaffey and Smith, 2013). Framing refers to the way in which something is said; the frames being storylines making message relevant, and the framing effect being the way in which the message may alter an opinion (Chaffey and Smith, 2013). Where issues are framed in a pertinent manner, they are more likely to be heard, especially when linking with other target market interests, for example dominoes is known to offer special deals on Facebook when there are sporting events, Dominoes Pizza suggests deliveries so customers can watch the events on television, without the need to cook or leave the house (Dominoes, 2015). However, mistakes can also be made; Dunkin Donuts provides an important lesson, when in February 2015 they sought to capita lise on their position as being Liverpool FCs official coffee, tea, and bakery provider (McCarthy, 2015). As part of that campaign the company adapted the Liverpool FC crest replacing elements with the Dunkin Donuts logo, generating a high level of controversy. The Liverpool FC crest has two eternal flames each side of the crest, placed in memoriam of the Hillsborough disaster victims (McCarthy, 2015). Dunkin Donuts replaced the flames with two milkshakes, and was perceived by the audience as an insult to the victims that were memorialised (McCarthy, 2015). The marketing team were unaware of the meaning significance of the eternal flames, and later withdraw messages, and issued an apology after suffering high level of negative publicity (McCarthy, 2015). This exemplifies the importance in considering the framing of a message (McCarthy, 2015). Communicating the message The communicating message may be perceived as the easiest stage of the marketing campaign. However, there are still some considerations. For example, the timing of messages may be important; Facebook analytics demonstrate the different types of messages are more likely to be received positively at different times of day, and on different days of the week (Facebook, 2015; Zarrella, 2009). However, it is also important to ensure that the marketing message can be monitored following its release, as companies can appear highly insensitive and aloof when the firm does not respond, especially if they are pertinent to the campaign (Chaffey and Smith, 2013), such as the criticisms faced by Dunkin Donuts in the case cited above. Therefore, the timing of the message needs to be considered to ensure that it can optimise potential, and that it can be monitored in order to ensure there are no issues with the communication, either in terms of the practical element, all the way in which it is bei ng interpreted, including unexpected interpretations. Monitoring and adapting the Message In all marketing campaigns, marketers will wish to monitor the way in which messages are being received. Social media differs significantly from traditional media in terms of the information that can be gained, and the speed of feedback. For example, social platforms are able to provide a high level metrics regarding the number of people that have seen a message, and interacted in some way (Chaffey and Smith, 2013). The metrics facilitate an examination of different campaigns, and an organisation may be able to determine which messages are most effective, and which may need to changed in order to ensure optimal use of marketing budgets (Chaffey and Smith, 2013; Treadaway and Smith, 2012). Key Challenges for Managing Social Media Campaigns While the above stages have examined how social media marketing may be undertaken in an effective manner for a logical process, successful campaigns should be perceived as part of holistic social media marketing strategy. Firstly, marketers may be tempted to post only marketing messages, but research indicates that interactions with social media users are more likely to take place if there is a pure sales atmosphere (Chaffey and Smith, 2013; Treadaway and Smith, 2012). This means specific marketing messages should be interspersed with more generalised socially interactive messages, and marketing managers need to become experts in creating engaging social communications; Facebook recommend a ratio of 8 to 2, with 8 general interactive messages for every two sales messages (Facebook, 2015). Additionally, there are certain characteristics that help enhance effective social media marketing campaigns, which marketers should seek to include and leverage. The first is the value of word -of-mouth, and user created content (Godes and Silva, 2012). Word of mouth marketing can help to spread a message exponentially where it becomes viral. A good example is the US airline West Jet and their 2013 Christmas Miracle You Tube campaign. The short video from the relatively small airline, and relativity small budget compared to mass media costs, reached millions of viewers as a result of going viral on social media (West Jet, 2013). By 2015 it has received more than 41 million views (West Jet, 2013). The success was due to the appeal of the message which was not direct sales, and created a feel good factor. Sharing and word of mouth are important, however, marketing managers may also benefit from generating user created content, such as reviews, photographs, or even videos. Where content is created by the users rather than the company, it inherently perceived as having a higher level of credibility compared to company generated messages (de Vries et al., 2012). This is als o a challenge, to motivate the creation of the positive content. Additionally, they should resist the deletion of negative content; research indicates the deletion of poor reviews etc can undermine credibility of the firm (Godes and Silva, 2012). The challenge for marketing managers is also in the way that successful social media marketing can create and ongoing relationship with the users (Chaffey and Smith, 2013). Smith and Zook (2011) developed a ladder of engagement to explain this, demonstrating that the greater the level of engagement by social media users with company or brand pages, the greater the level of commitment to the brand, and that it was possible through engagement to turn casual interactions into individuals who are engaged customers, who would then become brand ambassadors and zealots, generating user created, providing important competitive information, and creating a high level of brand support. In the long term, it is this type of user that is likely to be most beneficial with the provision of positive brand messages and user created content that are persuasive to the target market, as well as potentially aiding in the development of product brands and services more directly though their contributions. However, zealots are unlikely to be more than 1% of all users (Smith and Zook, 2011). Bringing all of these factors together, undertaking marketing in an effective manner in a coordinated an ongoing manner provides the potential for an effective social media marketing campaign. References Chaffey, D, Smith, P R, (2013), EMarketing Excellence, London, Routledge Dominoes, (2015), retrieved 26 May 2015 from https://www.facebook.com/DominosPizza de Vries, L, Gensler, S, Leeflang, P S H, (2012), Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing, Journal of Interactive Marketing, 26 (2), 83à ¢Ã¢â€š ¬Ã¢â‚¬Å"91 Facebook, (2015), Advertise on Facebook, retrieved 27 May 2015 from https://www.facebook.com/advertising Godes, D, Silva, J. C, (2012), Sequential and temporal dynamics of online opinion, Marketing Science, 31(3), 448à ¢Ã¢â€š ¬Ã¢â‚¬Å"473 Hooley, G J, Saunders, J A, Piercy, N F, (2007), Marketing Strategy and Competition Positioning, London, Prentice Hall Kotler P.; Keller K., (2011), Marketing Management, London, Prentice Hall McCarthy, J, (2015), Dunkin Donuts Sorry for Its Insensitive Liverpool Quest Edit Disrespecting Hillsborough Dead, The Drum, retrieved 27 May 2015 from https://www.the drum.com/news/2015/02/26/dunkin-donuts-sorry-insensitive-liverpool-crest-edit-disrespecting-hillsborough-dead Moe, W M, Schweidel, D A, (2012), Online product opinions: Incidence, evaluation, and evolution, Marketing Science, 31(3), 372à ¢Ã¢â€š ¬Ã¢â‚¬Å"386 Smith P R, Zook, Z, (2011), Marketing Communications Integrating Offline and Online Social Media, London, Kogan Page Treadaway, C, Smith, M, (2012), Facebook Marketing, London, John Wiley Sons Sands Twitter, (2015), Twitter Business Basics, retrieved 27 May 2015 from https://business.twitter.com/basics West Jet, (2013), WestJet Christmas Miracle: real-time giving, You Tube, retrieved 29th May 2015 from https://www.youtube.com/watch?v=zIEIvi2MuEk Zarrella, D, (2009), The Social Media Marketing Book, Farnham, OReilly Publications